Post by account_disabled on Mar 6, 2024 23:14:36 GMT -4
The Story Moz was the first remains the most trusted SEO company. Case Studies Explore how Moz drives ROI with a proven track record of success. New Releases Get the scoop on the latest and greatest from Moz. Surface actionable competitive intel New Feature Moz Pro Surface actionable competitive intel Log in Save with MozCon Early Bird tickets. Prices go up on March Register now adcce Erica McGillivray By Erica McGillivray February Success Metrics in a World Without Twitter Share Counts Social Media SEO.
Tools The authors views are entirely their own excluding the unlikely event of Greece Mobile Number List hypnosis and may not always reflect the views of Moz. On November Twitter took away share counts on their buttons and from their accessible free metrics. Site owners lost an easy signal of popularity of their posts. Those of us in the web metrics business scrambled to either remove change or find alternatives for the data to serve to our customers. And all those share count buttons on sites across the Web started looking a tad ugly Wheres my sharesYep this is a screenshot from our own site. Why did Twitter take away this data When asked directly Twitters statement about the removal of tweet counts has consistently been The Tweet counts alone did not accurately reflect the impact on Twitter of conversation about the content. They are often more misleading to customers than helpful.
On the whole I agree with Twitter that tweet counts are not a holistic measurement of actual audience engagement. They arent the endallbeall to showing your brands success on the channel or for the content youre promoting.piece of engagement. However if Twitter were really concerned about false success reports they wouldve long ago taken away follower counts the ultimate social media vanity metric. Or taken strong measures to block automated accounts and follower buying. Not taking action against shallow metrics while protecting users from share counts makes their statement ring hollow. OMG did.
Tools The authors views are entirely their own excluding the unlikely event of Greece Mobile Number List hypnosis and may not always reflect the views of Moz. On November Twitter took away share counts on their buttons and from their accessible free metrics. Site owners lost an easy signal of popularity of their posts. Those of us in the web metrics business scrambled to either remove change or find alternatives for the data to serve to our customers. And all those share count buttons on sites across the Web started looking a tad ugly Wheres my sharesYep this is a screenshot from our own site. Why did Twitter take away this data When asked directly Twitters statement about the removal of tweet counts has consistently been The Tweet counts alone did not accurately reflect the impact on Twitter of conversation about the content. They are often more misleading to customers than helpful.
On the whole I agree with Twitter that tweet counts are not a holistic measurement of actual audience engagement. They arent the endallbeall to showing your brands success on the channel or for the content youre promoting.piece of engagement. However if Twitter were really concerned about false success reports they wouldve long ago taken away follower counts the ultimate social media vanity metric. Or taken strong measures to block automated accounts and follower buying. Not taking action against shallow metrics while protecting users from share counts makes their statement ring hollow. OMG did.